My weirdest A/B test blew everyone's mind

Fri, 11 Apr 2025 00:00:00 +0000

Clickbaity title aside, it’s an interesting technique.

They essentially put a blurred screenshot of the product/app behind the sign up form and it resulted in a significant jump in conversions.

I can definitely see why it would work but it also feels a bit manipulative/deceptive. What do yall think?

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